Staples Canada
Brand Guidelines & Design System
A massive brand overhaul of one of Canada's retail giants.
Art Direction
Digital Rebranding
Branding Guidelines design
Design System CREATION
custom illustrationS
custom iconography
As a Senior Graphic Designer at Staples Canada, I led the digital brand rejuvenation of one of our nation's commercial giants—creating not only the documentation but also the guidelines within.
The new digital brand guidelines and design system includes custom scalable typography, an accessible colour system, custom illustrations and iconography, a sizing, padding, and corner radius system, logo guidance, and content strategy.
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Art Direction
Digital Rebranding
Branding Guidelines design
Design System CREATION
custom illustrationS
custom iconography
As a Senior Graphic Designer at Staples Canada, I led the digital brand rejuvenation of one of our nation's commercial giants—creating not only the documentation but also the guidelines within.
The new digital brand guidelines and design system includes custom scalable typography, an accessible colour system, custom illustrations and iconography, a sizing, padding, and corner radius system, logo guidance, and content strategy.
