2025 Marketing Campaigns
Staples Canada
Art direction, custom logotypes and campaign identities for the Black Friday, Cyber Monday, & Boxing Day 2025 Campaigns at Staples Canada
ART DIRECTION
ANIMATION
CONCEPT DESIGN
CAMPAIGN BRANDING
As the creative lead on the three key events concluding Staples Canada's 2025 Holiday campaign, I created dynamic, digital and print-friendly event lockups and art direction for Black Friday, Cyber Monday, and Boxing Day.
Each event contains a main lockup with and without the 'glammified' Easy Button, and 3 different key sale moments (e.g. "Save Now", "On Now" and "Final Days"), in multiple orientations to accommodate for different layouts and platforms.
ART DIRECTION
ANIMATION
CONCEPT DESIGN
CAMPAIGN BRANDING
As the creative lead on the three key events concluding Staples Canada's 2025 Holiday campaign, I created dynamic, digital and print-friendly event lockups and art direction for Black Friday, Cyber Monday, and Boxing Day.
Each event contains a main lockup with and without the 'glammified' Easy Button, and 3 different key sale moments (e.g. "Save Now", "On Now" and "Final Days"), in multiple orientations to accommodate for different layouts and platforms.
